Question 1

What does the Sales Pipeline Health Score measure?

Accepted Answer

The grader evaluates 10 key areas of your sales process: lead tracking, follow-up consistency, sales cycle visibility, cold lead handling, revenue forecasting, lead source attribution, proposal speed, close rate tracking, deal stall frequency, and sales playbook maturity. Each area is scored 0–3, giving a maximum score of 30.

Question 2

What is a good pipeline health score?

Accepted Answer

Scores are banded as follows: 0–10 (Critical), 11–18 (At Risk), 19–25 (Developing), 26–30 (Strong). Businesses using a CRM with automation typically score an average of 24/30. If you score below 19, you have significant revenue leakage that a CRM can address immediately.

Question 3

How do I improve my pipeline health score?

Accepted Answer

The results page shows your top 3 lowest-scoring areas with specific recommendations for each. The most common improvements involve: implementing a CRM to track all leads, setting up automated follow-up sequences, creating pipeline alerts for stalled deals, and building revenue forecasting dashboards. HubSpot's free CRM addresses all of these out of the box.

Question 4

Is the email gate required to see my results?

Accepted Answer

No — you can click "Skip — just show my results" to see your score and grade without entering your email. The email capture unlocks a full detailed breakdown and a free CRM action plan PDF.

Question 5

How long does the assessment take?

Accepted Answer

The 10-question assessment takes approximately 2 minutes to complete. Each question has 4 pre-written options so there's no typing required — just click your answer and move to the next question.

Sales Pipeline Health Grader

Score Your Sales Pipeline in 2 Minutes

Frequently Asked Questions

What does the Sales Pipeline Health Score measure?

What is a good pipeline health score?

How do I improve my pipeline health score?

Is the email gate required to see my results?

How long does the assessment take?