About CRM Trends Today

Our Story

I spent 8 years as a CRM consultant, implementing HubSpot, Salesforce, and Zoho CRM for over 300 businesses across industries ranging from SaaS startups to professional services firms. In that time, I noticed the same problem over and over: business owners were choosing their CRM based on flashy vendor marketing, not genuine information about which tool would actually work for their specific situation.

I started CRM Trends Today in 2022 to fix that. My goal is simple: give you the same unbiased, expert advice I would give a client sitting across the table from me — without the consulting invoice.

What We Do

CRM Trends Today publishes in-depth CRM reviews, head-to-head comparisons, and free interactive tools (quiz, ROI calculator, pipeline grader, and more) to help you evaluate CRM software without the noise.

Every CRM we review is tested hands-on by our team. We create trial accounts, import real contact data, build workflows, run reports, and contact support — before writing a single word of our review. We don't copy feature lists from vendor websites and call it a review.

Our Review Process

• We create a real trial account for each CRM we review
• We spend a minimum of 4 weeks testing each platform
• We evaluate 25+ criteria including setup, features, support, and value
• We update reviews monthly to reflect pricing and feature changes
• We aggregate ratings from G2, Capterra, and Trustpilot to complement our own testing

Affiliate Disclosure

CRM Trends Today participates in affiliate programs, including the HubSpot affiliate program. This means we may earn a commission when you click through our links and make a purchase — at no additional cost to you.

Our affiliate relationships do not influence our ratings, rankings, or editorial content. We have awarded low ratings to products we have affiliate agreements with, and high ratings to products we do not. Our editorial independence is the foundation of our credibility.

Contact

For editorial enquiries, corrections, or partnership discussions, email us at hello@crmtrendstoday.org.